With the rise of online sales and the omnipresence of major brands, it is increasingly difficult to attract customers to your store. Customers is more reluctant to buy in stores and prefers the wide choice of online products.
To remedy this, we present our 10 best tips to increase your visibility and attract customers to your store !
1. make your store visible from the outside
This is the oldest advertising in the world, but it is nonetheless true and effective. If you want to sell, your product must first be seen. To do this, it must be attractive and benefit from very good visibility. The best way to attract customers to your storejust looking at him, is to bet on his window. To energize your window and generate traffic, use light signs, promotions posters, LED screens, lighting and any type of support attracting the look.
Also think of Personalize your outdoor blind : Even when your shop is closed, it will attract the attention of customers! Although light brands are preferable, they are not compulsory: stickers on your window and large -format printed canvases can be just as effective in attracting store customers.
To succeed in making your store visible from the outside, you need to set up a visibility and display strategy that will not leave passers -by indifferent. Marketing and communication then come into play and participate in the promotion of your store!
2. Make town advertising
Another way to attract customers to your store is to go directly to them! By advertising in the city, you spontaneously meet your customers and can inform him of the existence of your shop. A very effective way to do so is via the distribution of flyers and prospectus.
With an average profitability of 1 in 300, this ratio is considerably increased in periods of high crowd and in commercial areas. Indeed, a flyer received on Tuesday evening at the exit of a metro mouth for a shop which is 2km will be useless. Conversely, a prospectus distributed on Saturday afternoon in the middle of a shopping mall is much more likely to succeed and to attract customers to your store.
It is also relevant to define your target clientele in the distribution of prospectus. If your products are more intended for young consumers, you might as well distribute your prospectus to the young people you meet. This type of promotion allows you to boost your traffic and sales during weekends!
3. Attract customers in store with internet advertising
The first promotional tool for a store is its website. Indeed, the website of your shop lists all your products, offers, promotions and photos of your services. However, for your site to come out first in the Google search pages, it must be well referenced.
The referencing of the website of your store represents a whole business. By buying keywords, your website will go up in Google searches, which allows your advertising to be more visible on the web and therefore to be more efficient. It is also estimated that internet advertising is one of the most profitable promotions. Concretely, if you invest € 1,000 for the referencing of your website, you will generate € 10,000 in turnover.
It is therefore one of the most profitable means to attract customers to your shop. By seeing your advertising on the Internet, consumers are marked by your products and services and remember you. They are thus encouraged to go to your shop. So, to make sure you carry out your advertising on the internet correctly, you can Call on a SEA consultantProfessional promotion of your store on the web.
4. Set up the click and collect on its site
The Click and Collect is a novelty of e-commerce and is particularly effective. Indeed, consumers buy and pay directly on your website, which prevents them from waiting at the checkout, and come to recover their products in your store! Once you enter your store, you can offer them promotions that are only present in store. By being directly on site, consumers are much more open to promotional offers and to try new products and services.
With this technique, your website becomes a real channel To attract customers in store. You must therefore develop your website as much as possible to make it informational and exhaustive. A developer specializing in e-commerce may, for example, create a Google My Business profile to your business, which gives it an official and serious appearance. Your store is gaining legitimacy and therefore attracts more and more customers.
5. Be active on social networks to attract customers to store
Social networks are today a must of a good communication and marketing strategy. Indeed, they are the first communication and information channel used by populations under the age of 40. By being active on social networks, the account of your shop will quickly come out and be very present in the news feed of your subscribers and their relationships. It is very common for those under 25 to discover shops by sending the Instagram or Tiktok page to friends. So you need to highlight your store, the promotions of the moment or different events that will attract your customers.
The management of your social networks is a full -fledged work, especially if you hope to withdraw real profitability and transform them into a channel that allows you attract customers in store. To do this, it is recommended to Call on a community managerwhich will be able to set up a graphic charter and a strategy of attractiveness of your social networks. You can search for the community manager that corresponds to your shop and your customers on Coder.com.
6. Suggest discounts on low crowds
The turnover of a store is 50% rests on its weekend/weekend sales. The other days of the week are therefore much less profitable, when they cost you just as expensive in terms of fixed loads. So, a good way to better distribute your turnover is to attract customers in stores during the days of the week. How to do it? By offering discounts on low crowds!
Good promotions, in the spirit of flash sales, create a feeling of urgency with your customers, who will not hesitate to move after their working hours, or on his midday time to come to your shop and benefit from your time offer. Arriving in your shop during a low -flue period, the customer will also be much more willing to listen to your advice and pay attention to the products and services you offer.
7. Create an association of merchants to energize your street
This advice may seem somewhat marginal compared to our other essential tips, but it is nonetheless effective. By associating your store with other companies on your street, you can benefit from a group effect that will attract customers to your store!
Indeed, with your colleagues from other shops, you can invest for signs, panels and decorations that will make your street attractive. During the holiday season, for example, investing with several in garlands and decorations will make your street very attractive, for a lower cost. Likewise, owners of other shops will be able to send some of their customers to your home and thus allow you to attract more customers!
This means of advertising is particularly effective if you manage to combine your marketing and communication promotions and strategies. For example, for a purchase of more than € 50 from such a merchant, benefit from 10% in the next store. You are insured to attract customers to your storecustomers that you certainly would not have had without your promotional offers obtained thanks to your association of merchants.
8. set up a parcel relay in his store
A very good “diverted” way of attracting customers to your store is thanks to the implementation of a parcel relay point. Indeed, this type of promotion has many advantages. At first, your shop becomes known by a clientele that may never have visited it. In doing so, you generate traffic in your business and attract a new type of consumers.
However, attract customers to your store Don't do everything: then you have to make them want to come back. It is therefore necessary that the interior of your store is pleasant, attractive and highlights your products and services using various promotional supports. It is also time to install promotions at the counter level, since it is the place that interests your customers from the package relay. All their attention is drawn to this place, especially during the moment you are looking for their package: it leaves them for a few moments to look around and detail your products. So, you might as well make your shop as attractive as possible!
9. Use your customer database to invite to come to the store
Your customer database is rich in information and potential. It allows you to create multi-channel advertising campaigns. For example, promotional campaigns by SMS are among the most effective attractiveness channels. SMS is read 95% and attract between 15 and 30% of your customers in your store. During the periods of sales, consumers are all looking for good deals and competitive offers. They are flooded with information and promotions from all their favorite stores. So, to be sure to be part of their shopping list, you need to tell them about your promotions and unbeatable offers.
It is also an opportunity to categorize your customer database and define your target offers for this or that type of customers! Depending on the traffic in your shop, you can see which customers are receptive to your invitations and therefore refine your sales offers.
10. Set up events to attract customers to your store
Finally, our latest tip is promoting services, in addition to your products. By offering events, contests and personalized experiences in store, you attract customers who often see the event as an opportunity to go out with friends. It can be tasting (drink, food), commercial demonstration, etc. The whole thing is to know Adapt your events Depending on the time of year, your services and your customers. The latter often comes to your store with an open mind and conducive to business, which is a real opportunity for your business!
It is scientifically proven that the group effect leads to customers to consume and take advantage of the interesting purchase offers. Thanks to this type of event, you allow your customers to discover your business from a new angle and boost your sales. So, not only do you attract customers to your store, but you also retain your customers!
Our tip to attract people in store
You now all know The right tips to attract customers in store ! To succeed in applying these tips, call on a freelance on Coder.comhe will be able to advise you and offer you a strategy specially adapted to your business and will thus assure you to attract many people to your store!