The best online marketing tools in 2025

Online marketing tools are more numerous and efficient than ever. Whether you want to launch an advertising campaign, optimize your communication on social networks or manage your marketing documents and visuals, there are a multitude of solutions adapted to each need.

But faced with this abundance of options, how to choose the right tools to effectively boost your digital strategy? We have selected for you 8 essential platforms that will help you gain visibility, productivity and impact.

Discover these essential online marketing essentials!

Some tools in this article are sponsored. They include the mention “sponsored”. Discover how Sponsor your tool.

Google ADS: the marketing tool to advertise Search

Google Ads, formerly known as Google Adwords, is the essential reference in terms of online advertising. With billions of requests treated every day, Google allows you to display your ads in Internet users who are actively looking for products or services similar to yours.

Thanks to an auction system and precise targeting based on keywords, interests and user behavior, Google ADS helps you capture qualified prospects at the right time.

Whether via the Search ads (displayed at the top of the search results), Display (advertising banners on partner sites) or shopping (ideal for e-commerce), the platform offers many options to maximize your return on investment.

💡 Trick : To get the most out of Google Ads, it is essential to analyze the performance of your campaigns with Google Analytics and regularly optimize your ads, auctions and keywords depending on the results obtained.

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Meta Business: the marketing tool for your social ads

With billions of active users on Facebook and Instagram, Meta Business is an essential platform for companies wishing to reach their audience via advertising on social networks. Thanks to its integrated advertising manager, you can create, disseminate and optimize your campaigns according to specific criteria: age, location, centers of interest, purchasing behavior, and much more.

One of Meta Business's major advantages is its powerful algorithm, capable of automatically adapting the dissemination of your ads to maximize your commitment rate and your return on investment. In addition, the Meta Pixel tool allows you to follow visitors' actions on your site after seeing or clicked on your advertisements, thus offering a detailed analysis of your performance.

💡 Trick : To effectively capture the attention of your audience, favor impactful visuals, short and engaging videos, as well as a clear and incentive message. Test different versions of your ads (A/B testing) to identify those that convert the best.

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Chatgpt: the marketing tool for everyday life

Chatgpt stands out as an essential marketing assistant. Whether it is to write punchy texts, generate content ideas, optimize your advertising campaigns or interact with your customers, this artificial intelligence tool is revolutionizing the way marketing professionals work on a daily basis.

With Chatgpt, you can easily:

• Write posts for social networks, blog articles and newsletters;
• Generate advertising campaign ideas and punchy slogans;
• Create automated responses to improve customer service;
• Optimize your emails and landing pages depending on the best conversion practices.

Thanks to its advanced learning and its ability to understand natural language, Chatgpt helps you save precious time while improving the quality of your communication.

💡 Trick : To obtain optimal results, formulate precise requests and test different formulations. Combine chatgpt with other tools like Google Drive or Canva to further fluid your workflow Marketing.

Mailchimp: the marketing platform for your emailings

Email Marketing remains one of the best performing channels to retain your audience and generate conversions. Mailchimp is an essential solution to create, automate and analyze your email campaigns with ease.

Thanks to an intuitive interface and predefined models, Mailchimp allows you to design engaging emails without technical skills. But its real asset lies in its advanced features: audience segmentation, automated sending according to user behavior, and performance monitoring in real time.

With Mailchimp, you can:

Send striking and personalized newsletters;
Automate your welcome emails, reminders and promotions;
Analyze your opening, click and conversion rates to optimize your campaigns.

💡 Trick : To maximize the efficiency of your campaigns, test different object lines (A/B Testing), customize your messages according to the preferences of your subscribers and make sure you have a list of qualified contacts.

Others alternatives to mailchimp for emailing Exist: Brevo, Mailer Lite or Sarbacane.

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Google Drive: the marketing tool to manage your documents

An effective marketing strategy is based on a flawless organization. Google Drive is the ideal solution to store, share and collaborate on your files in real time, wherever you are. Whether to centralize your strategic documents, your advertising visuals, your performance reports or your creative briefs, this tool allows you to manage everything in one place.

With Google Docs, Sheets and Slides, you can write content, analyze your campaigns and prepare team presentations, without having to juggle multiple file versions. In addition, thanks to sharing and comment options, collaboration becomes fluid and effective.

💡 Trick : Classify your files by thematic folders (advertising, social networks, performance reports, etc.) and use the advanced search function to quickly find what you need.

Canva: Create your marketing visuals for free

In a world where the image plays a key role, Canva stands out as the ideal tool to design attractive visuals without design skills. Whether for publication on social networks, advertising banners, presentations or printed supports, Canva allows you to create professional content in a few clicks.

Thanks to its library of ready -to -use models, its thousands of graphic elements and its intuitive customization options, this tool helps you produce impactful and consistent visuals with your brand identity.

💡 Trick : Use the “Brand Kit” function to record your colors, fonts and logos to keep a homogeneous visual identity on all your marketing media.

Linkedin: the social network for Build in Public

Linkedin is much more than a simple professional network: it is a real showcase to share your expertise, develop your brand and interact with a qualified community. Whether you are an entrepreneur, freelance or marketing manager, this platform allows you to build a committed audience by publishing content with high added value and sharing behind the scenes of your activity (Build in Public).

Thanks to publication tools and various formats (articles, posts, videos, carousels, newsletters), LinkedIn promotes the creation of authentic content that strengthens your credibility and attract professional opportunities. Associated with LinkedIn Ads, it also becomes a powerful acquisition lever to reach qualified prospects in a professional setting.

💡 Trick : To maximize your impact, publish regularly, engage the conversation with your network and bet on the storytelling To captivate your audience.

Ahrefs: the marketing tool to improve your SEO

Natural SEO (SEO) is an essential lever to attract qualified traffic to your website. Ahrefs is one of the most powerful tools to analyze your positioning, identify keyword opportunities and monitor competition. Thanks to its advanced features, it helps you optimize your SEO strategy and improve your visibility on Google.

With Ahrefs, you can:

• Analyze keywords and identify those that generate the most traffic;
• Make a SEO audit of your site to correct the technical errors that slow down your SEO;
• Study your competitors and identify their strategies of backlinks ;
• Follow your ranking and measure the impact of your SEO optimizations.

💡 Trick : Use the “Explorer site” tool to analyze backlinks and see what pages of your competitors perform the best. This will help you identify opportunities for your own site. Complete your SEO analysis with ScreamingFrog to get a crawl of your site.

Use the marketing tools that meet your needs

The important in marketing is to use the right tools. Opt for tools that really meet your needs and your marketing strategy. And do not hesitate to be accompanied.

Each marketing action requires specific skills. It is not for nothing that large companies have people dedicated to each acquisition lever: SEO, SEA, Emailing, Social Networks …

Do you need assistance to implement your web marketing strategy? Drop your ad on Coder.com And choose from many freelance specialists to make you accompany.